2021. Four employment contracts at the largest financial group in Bulgaria—simultaneously. A few months earlier, I opened my Italian restaurant. I am developing a tourism business. I am preparing for the opening of an organic products store.
My brain was working non-stop — until I started feeling it stop obeying me. My sleep fell apart: I lay there tired, but my mind wouldn't stop racing. Out of a hundred different tasks and actions dependent on me in my daily life — calls, deadlines, notifications, switching between people and topics — it felt like at least ninety-nine were working against my brain.
"What if I created something that actually works — not because it says so on the label, but because it is proven?"
…it took me five years to find the answer.
At one point, I realized I had overloaded my brain to the limit. I couldn't find a way to rest until I stopped working — and stopping wasn't an option. So I started asking myself a question that wouldn't give me any peace: "...what if I created something that really, truly helps the brain withstand such a load? Not just another supplement with a pretty label, but something 100% functional."
At that time, I didn't have the time to do it — I was too busy maintaining everything else. But the idea didn't disappear. I contacted researchers and doctors to investigate what was actually behind the formulas on the market — and the more I learned, the clearer it became that almost no one could tell me exactly which supplement I should take to support myself, and that I would have to combine a mix of them, which turned out to be quite complicated in terms of regular intake.
At the beginning of 2025, I had the time for real, in-depth scientific and clinical research. I read about so-called "multitasking" that we burden ourselves with, about cognitive overload, and about what really happens to the brain when you force it to work in an "always on" mode. And I made a decision: I would create the best product with the best ingredients gathered from all over the world — without compromise.
I worked with leading scientists to build a formula where every ingredient and every dosage is backed by evidence. And today, as we work together, I feel its effect on myself every single day.
That is my life philosophy.
If you want to eat quality prosciutto, combined with a wide range of well-selected Italian products — you open your own restaurant. I didn't know what the supplements on the market were actually made of and what kind of control they had gone through... That is exactly why I created these products... to be sure that they would have a guaranteed origin of ingredients, that they would be prepared in accordance with all legal requirements, and that they would have all the necessary quality certificates.
I didn't build DEL&Co. to make a profit. I built it because I myself needed, and continue to need, this type of product. And if this formula helps at least one person — I will already be the happiest person in the world. If it helps hundreds or thousands — I will consider the mission accomplished.
